American Eagle Dream Jeans

Experiential Advertising
If you haven’t spent most of 2020 in sweatpants, we commend you. For the rest of us, loungewear took over our closets and our hearts. American Eagle wanted to take the cozy aspect of sweats and bind them into their new Dream Jeans. To highlight the cushy comfiness of the jeans we created the Dream Jean Experience, where customers could walk through our cloud-like world, try to win a free pair of jeans, and purchase exclusive merch. Co-created with Cheyanne High.
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